ABOUT
OUR STORY
Where innovation meets artistry and beauty becomes a legacy.
At Beauty Insiders, we believe beauty is more than skin deep - it’s a craft, a connection, and a commitment to excellence. Founded by Award-Winning Beauty Artist, Coach & Educator Anna Malinowska, our business was born from a desire to elevate the standards of lash and brow artistry through exceptional products, tailored education, and personalised client experiences.
Anna’s journey began with a love for detail, quality, and aesthetics- a passion shaped by years of experience in the beauty industry across Europe and Australia. From running a successful salon in Manchester to coaching aspiring artists and developing industry-leading lash extension techniques, she’s spent over a decade perfecting her artistry. Today, Beauty Insiders is the result of that dedication.
We specialise in premium lash and brow services, mentorship programs, and innovative products like the Signature Collection - featuring our game-changing TwineLock Volume Fans and Precision Spikes, designed to simplify application and maximise retention.
But Beauty Insiders is more than a studio or a product line. It’s a movement - empowering professionals with tools, training, and confidence to build meaningful careers and deliver results that last.
Whether you're here to explore our mentorship sessions, or shop professional-grade products, you’ll find a place that values integrity, creativity, and craftsmanship.
Beauty Insiders is for artists who never stop growing.
For clients who value results and experience. For insiders — like you.
OUR VALUES
Excellence in Craft
We are obsessed with quality — from the products we develop to the services we deliver. Every detail matters, and we never settle for average.
Innovation with Purpose
We don’t follow trends — we set them. Our products and techniques are thoughtfully designed to improve results, simplify processes, and elevate the lash and brow industry.
Empowerment Through Education
We believe in lifting others as we grow. Through mentorship and professional training, we help beauty artists unlock their full potential with confidence and clarity.
Integrity Always
We’re committed to honesty, transparency, and ethical practices. From ingredient sourcing to client care, we hold ourselves to the highest standards.
Creativity with Intention
Artistry is at the heart of what we do. We encourage individuality and celebrate unique beauty, while ensuring every treatment or product serves a clear, results-driven purpose.
Connection & Community
We’re more than a brand — we’re a community of passionate professionals and beauty lovers. We foster trust, collaboration, and long-term relationships with every lash, lesson, and launch.
OUR PHILOSOPHY
At Beauty Insiders, we believe beauty is a craft - one that deserves intention, care, and mastery. Our philosophy is rooted in the idea that true beauty begins with understanding. Understanding the face, the materials, the technique, and most importantly, the individual.
We don’t chase trends. We create timeless results through precision, education, and innovation. Every product we launch, every mentorship we offer, and every treatment we perform is designed to enhance natural beauty while empowering professionals to grow with confidence and integrity.
We see every client and student as a canvas of potential - and our role is to bring that potential to life with skill, honesty, and artistry. That’s why we invest in continuous learning, choose only the highest quality tools, and uphold a standard of excellence that sets us apart in the industry.
Because to us, beauty isn’t just a service - it’s a legacy.