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Why You Should Never Skip Industry Events

InLei Lash Filler 25.9 launch in Gold Coast

Hello Beauty Insiders!


I'm thrilled to share insights from my recent business trip to the Gold Coast, where I was invited by InLei for their exciting new product launch. The event was a bustling hub of creativity, featuring some of the most renowned beauty artists and educators from across Australia!

Here is a little secret hack why you should never, ever skip the opportunity to be on one of them !!


Participating in such events is more than just an opportunity to travel; it’s a strategic move to elevate your business. Here’s why events like these are as crucial as staying updated through beauty training:


  1. TRAVEL AND SOCIALISE ON YOUR BUSINESS EXPENSE! Most of our time, as a beauty professional we are spending grafting in our salons, with the clients, right? Why don't we use going for beauty events to have some fun, travel, learn and meet interesting people on your business expense what can be deducted later on from your tax return! Attending events often involves traveling to new cities or even countries, which not only broadens your horizons but also allows you to enjoy the social aspect of our industry. These trips offer a chance to unwind, have fun, and form lasting friendships with fellow beauty professionals in more relaxed settings. This blend of professional development and personal enjoyment enriches your overall experience, making each event memorable and rewarding. Beauty Industry Events are made for massive splendour- are organised to celebrate and showcase brands quality in beautiful venues, delicious catering, great dress code and loud social publicity! To be honest, this is my fav part of the business trips. They are amazing reward for our hard day to day work and great fun !

  2. NETWORKING OPPORTUNITIES: events like these are networking goldmines! Meeting peers from various parts of the country provided me with insights into new techniques and trends that are shaping our industry. It’s one thing to follow someone’s work online, but it’s another to meet them in person, exchange ideas, and discuss potential collaborations that can lead to business growth. Industry events bring together like-minded professionals. This is your chance to connect with potential mentors, collaborators, and clients who can offer new opportunities or insights that could transform your business to the next level.

  3. BRAND VISIBILITY: Being seen and active in industry events enhances your brand presence. It shows you're engaged, knowledgeable, and a key player in the beauty community. This visibility often leads to increased trust and interest from potential clients and partners. By engaging with other professionals and showcasing your skills and knowledge, you position yourself as a serious player in the industry. It's not just about showing up; it's about being active, asking questions, and sharing your experiences. Every conversation you have, is an opportunity to represent your brand and make an impression that lasts.

  4. LEARNING AND INNOVATION: Events like product launches introduce you to the latest products and technologies that can revolutionise the way you work. This firsthand knowledge puts you ahead of the curve, allowing you to offer fresh, innovative solutions to your clients. Furthermore, attending product launches and industry gatherings complements ongoing professional training. While updating your skills through courses is essential, immersing yourself in industry events allows you to see the practical application of new products and techniques in real-time. This firsthand experience is invaluable as it provides a deeper understanding of how certain products or techniques can be integrated into your services.

  5. INSPIRATION ANS ENERGY: There's an infectious energy at these gatherings that can reignite your passion and creativity. Bringing back new ideas and enthusiasm to your business can lead to improved services and customer satisfaction. The inspiration that comes from such events is unparalleled. Witnessing new ideas and innovative approaches to beauty treatments rejuvenates your passion and drives you to incorporate these into your practice. It’s this continual renewal of enthusiasm and creativity that keeps your business dynamic and attractive to clients.

  6. SHARING EXPERIENCES: Sharing your own experiences and learning from others’ challenges and successes provides a rich learning environment that no online course or tutorial can match. It’s about growing together.

By actively participating in industry events, you leverage collective knowledge, network growth, and brand advancement to set your business apart in the competitive beauty landscape.

Keep striving, keep shining, and remember, every event attended is a stepping stone towards greater success in our vibrant industry.


To stay inspired and be part of growing rapidly lash & brow professionals community group join our platform https://www.skool.com/lash-and-brow-community/about


Stay beautiful and see you at the next big event!


Love, Anna Mal


Award-Winning Beauty Artist, Coach & Educator Specializing in Eyelash Extensions & Brow Enhancement. In-Lei Brand Educator in Western Australia



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